Coeur en Folie (1922)

Coeur en Folie, launched by Les Parfums de Rosine in 1922 and formally introduced to a wider international audience at the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris, was one of Paul Poiret’s boldest and most theatrical perfume creations. A collaboration between Poiret and Jacques de Brunhoff, the presentation for the perfume was inspired by the 1924 stage revue Cœurs en Folie (“Mad Hearts”), performed at the Folies Bergère—a show that blended decadence, fantasy, and sensuality, much like Poiret’s perfumes.

The name Coeur en Folie (pronounced kuhr ahn fo-LEE) translates literally to “Heart in Madness,” though it was also suggestively rendered at the time as “Heart on Fire.” In early 20th-century French slang, the phrase en folie carried risqué undertones—it was a term used in reference to animals "in heat." For a perfume to bear such a name during the 1920s was deliberately provocative, signaling passion, emotional abandon, and dangerous seduction. Poiret, always attuned to the interplay between scandal and style, understood how to use such language to market not just a scent, but a feeling of forbidden allure.

The early 1920s was a time of postwar exuberance. Women had emerged from wartime constraints into a world of greater social freedom, dancing in jazz halls, wearing shorter skirts, and exploring new identities through fashion and fragrance. Coeur en Folie would have appealed to this generation of liberated women—those who wanted their perfume to speak in bold notes, to whisper secrets of late nights and whispered kisses. The name alone suggested reckless romance and a kind of sensual danger that would have been irresistible to many.

Though no surviving formula has been published, Coeur en Folie was advertised as having a “dark red color,” similar to blood—a detail it shared with the earlier and more controversial Sang de France (1915). It is likely that Coeur en Folie either reused or was closely based on that earlier formula, which was described as “pungent.” From this, and from the time period, one might reasonably surmise that the perfume was a spicy floral, possibly centered around carnation and clove—ingredients often associated with warmth, intensity, and emotional boldness. Carnation, rich in eugenol, gives a peppery warmth to florals, while clove adds a dry, smoky bite—altogether forming a profile that feels intimate, even a little dangerous.

Within the context of perfumery in the early 1920s, Coeur en Folie would not have been unusual in its intensity—this was a period in which heavy orientals and florientals, rich with amber, spice, and animalic notes, were highly fashionable. What set it apart, however, was the deeply emotional narrative Poiret built around it: a perfume not just worn, but performed. It was not merely a scent; it was a declaration of passion, of madness, of the heart unbound.

Fragrance Composition:

So what does it smell like? I have no published notes on this composition, but it was most likely the same composition as the original used for Sang de France. Both were advertised as having a "dark red color" akin to blood. It was described as "pungent" so I would surmise it was a spicy floral perfume, most likely dominated by carnation and cloves.  

• Top notes: bergamot, acacia, jonquil, neroli, rose geranium, pimento, petitgrain
• Middle notes: carnation, rose, jasmine, orange blossom, tuberose, orris, cinnamon, violet
• Base notes: ambergris, musk, vanilla, oakmoss, patchouli, styrax, tolu, benzoin, sandalwood, civet

Harper's Bazaar, 1916:

"Poiret, I hear has been forced to withdraw his new perfume Sang de France from the market. The authorities took exception to the bottle, which was in the shape of a heart; to the colour of the extract which was blood red; and to the name which brutally emphasized conditions as they are to-day in France."

Scent Profile:

As I uncork the deep red flacon of Coeur en Folie, the scent that rises is intense and immediate—an exhale of fire and flowers, like the perfumed breath of a long-forgotten theatre. The color of the perfume itself—red as garnet or blood—hints at what’s to come: something carnal, florid, and emotionally charged.

The first impression is a vivid spark of Calabrian bergamot, bright and slightly bitter, cutting through the air like the clink of crystal. It lends a green-citrus sharpness, softened quickly by the honeyed, powdery breath of acacia blossoms, which hover like pale yellow pollen in the air. Jonquil adds a narcotic lift—its scent intensely floral, but tinged with the breath of hay. A thread of Tunisian neroli runs through the top, rich with that green-white bitterness of orange flowers just about to bloom. Interwoven is the crisp, metallic brightness of rose geranium, with its lemony-rosy duality, lending an herbal aspect that tilts the opening toward complexity. Then—unexpected—pimento appears, with its warm, oily heat. The spice is subtle but insinuating, and coupled with petitgrain, which carries both green sharpness and woody depth, the top notes sizzle and settle like a volatile prelude to something far more decadent.

As the fragrance unfurls, the heart blossoms with commanding warmth. Carnation dominates—fiery, spicy, and full-bodied. This is not the demure flower of bouquets, but the kind laced with eugenol, a naturally occurring compound responsible for the clove-like note that defines vintage carnation perfumes. It is both medicinal and romantic, like crushed petals on hot skin. Damask rose, particularly if sourced from Bulgaria, adds a rounded richness—velvety and honeyed. The Grasse jasmine enters next, thick and indolic, its animalic whisper mingling with orange blossom and tuberose to create a white floral trio that is at once heady and faintly illicit. Florentine orris, with its soft, powdery-rooted earthiness, tempers the overt lushness. A trace of violet lends a green, metallic shimmer—its fleeting breath reminiscent of crushed leaves and sweet petals. Then comes cinnamon, warm and dry, brushing against the floral medley with its red spice, adding a lingering hum of warmth that reads as skin and smoke.

The base is where the true pulse of the perfume lies—deep, ambery, and unashamedly animalic. Ambergris, that rare gift of the sea, gives a saline softness and fixative power. Its pairing with natural musk and civet forms the backbone of the perfume’s sensuality—rich, musky, slightly dirty, like warmed skin after a waltz. Vanilla and benzoin bring sweetness—warm, resinous, and slightly leathery—never cloying, but rounded and smooth. Oakmoss, with its damp, forest-floor earthiness, balances the sweetness, grounding it. Patchouli, particularly from Indonesia, adds a woody-spiced darkness—like the faded velvet curtains of a turn-of-the-century theatre, perfumed by decades of performances. Styrax and tolu balsam lend smoky, resinous undertones—like incense burnt in secret. Finally, sandalwood from Mysore finishes the experience with its signature creamy, sacred warmth—resinous and woody, a whisper of India and temples.

The composition is cohesive, theatrical, and emotionally potent. Its spicy-floral structure leans into vintage glamour—pungent in the best sense: not sharp, but expressive. Aromachemicals such as eugenol and linalool would likely have been used to bolster the natural materials—adding both lift and longevity, while mimicking the carnation and jasmine in ways that made the scent radiate off fabric and skin, especially fur, which it was intended to cling to.

Altogether, Coeur en Folie would have smelled like a heart unchained—lush flowers and warm skin, red velvet and cloves, a perfume meant for drama, for memory, and for passion.

Bottles:

The presentation of Coeur en Folie is a triumph of theatrical design—an exquisite marriage of whimsy and romance that perfectly embodies the perfume’s name, which translates to “Mad Heart” or “Heart in Frenzy.” The flacon itself, originally introduced in 1915 for Sang de France, was reused in 1922 for this newer release, and remains one of the most visually compelling bottles of its era. Designed by the celebrated Julien Viard, the bottle is carved from radiant ruby red crystal, stylized into the anatomical shape of a human heart—rounded and full, as if flushed with emotion. Atop this vibrant vessel rests a delicate frosted crystal stopper, sculpted to resemble a pair of angelic wings—an ethereal touch symbolizing the heart’s flight toward its beloved. This evocative design was as poetic as it was visual, inviting wearers to dream, to remember, and to fall in love.

Two versions of the bottle were produced. The smaller size stands at just 1 3/5 inches tall, with a width of 2.75 inches at its fullest point, while the larger edition reaches 2.5 inches in height and nearly 2.5 inches across—both perfectly proportioned to fit in the hand like a talisman of passion. The bottles were likely manufactured by either Depinoix or Lefébure, both of whom frequently collaborated with Les Parfums de Rosine and were known for their mastery of luxury glasswork during the Art Deco period.

The perfume's packaging is no less enchanting. It came housed in a heart-shaped box covered in vivid red paper—bold, romantic, and unmistakably modern. Inside, the bottle rests gently within the base, encircled by a finely pleated ruffle that acts almost like a fabric embrace, adding an element of couture softness to the crystalline form. The lid of the box continues the thematic detailing, with the perfume’s name, Coeur en Folie, printed in a whimsical font, the letter “O” replaced by a heart, creating a seamless link between the name, the scent, and the presentation.

The entire concept was conceived in collaboration between Paul Poiret and Jacques de Brunhoff, the latter of whom would later become known for creating Babar the Elephant. Their shared vision was inspired by the 1924 stage production Cœurs en Folie—a theatrical fantasy filled with passion, madness, and romance. Every element of the presentation—from the heart-shaped bottle to the winged stopper and the coquettish box—was designed to speak directly to the emotions, to femininity, and to the inner drama of love. This was not merely packaging—it was a miniature stage set for a perfume conceived to play the lead in the romantic reveries of its wearer.

Honolulu Star Bulletin, 1925:

Coeur en Folie, folly of the heart, is the scent of fascinating mystery from Paul Poiret. This is put up in a whimsical heart-shaped flask."

  

Other Bottles:

1922 Rosine "Coeur en Folie" perfume bottle in clear glass, green glass stopper corded and sealed, with label, box, and advertising insert, in original tissue printed with all Rosine perfumes, outer card box, sealed in wrapper. 3 3/4 in. Photo by Perfume Bottles Auction

Fate of the Fragrance:

Coeur en Folie was officially launched in 1925, though the fragrance itself had first appeared under a different guise a decade earlier. Originally introduced as Sang de France in 1915, the composition was reimagined and presented anew under a more whimsical and emotionally charged title. The rebranding, along with a theatrical presentation and an evocative new name—Coeur en Folie ("Mad Heart" or "Heart in Frenzy")—was timed to coincide with the Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris, a moment that defined the Art Deco era. It reflected Paul Poiret’s fascination with romance, performance, and luxurious visual storytelling.

Despite its dramatic flair and rich symbolism, Coeur en Folie, like all the fragrances in the Les Parfums de Rosine line, was ultimately discontinued in 1930 when Poiret's company closed. Changing tastes, the economic strain of the Great Depression, and Poiret's dwindling influence in fashion all contributed to the demise of the Rosine perfume house. However, remaining inventory of Coeur en Folie and other Rosine scents continued to be sold at steeply reduced prices for several years after the company’s closure. These discounted bottles occasionally appeared in American department stores and European parfumeries into the late 1930s, with some as late as 1941—tiny, poignant remnants of a glamorous era that had swiftly faded.

Sang de France (1915)

Sang de France by Rosine was launched in 1915, during the harrowing early years of the First World War—a time of personal and national mourning, when France was consumed by both sacrifice and patriotism. The name, pronounced "Sahn duh Frahnss", translates literally from French as “Blood of France.” With such a title, the perfume evokes deeply emotional imagery: the lifeblood of a nation, the sacrifice of her sons and daughters, and the beauty and sorrow bound to the soil of France itself.

Paul Poiret’s decision to name a perfume Sang de France was profoundly personal. The deaths of two of his children—his young daughter Rosine from an ear infection, and his son Gaspard from the devastating Spanish influenza—cast a long shadow over his life and work. In this fragrance, one might see Poiret’s attempt to channel grief into something poetic, symbolic, and enduring. The name carries the weight of mourning but also the fierce pride and emotional intensity that characterized French identity during the war years.

Launched amid the turmoil of World War I, Sang de France was released at a time when the arts were becoming vehicles for national sentiment and personal expression. The year 1915 falls squarely within the Belle Époque’s twilight and the beginning of the modernist upheaval. Fashion had already been transformed by Poiret’s own innovations—freeing women from corsets, embracing draping, vivid color, and influences from the East. In perfumery, too, the language was becoming more expressive, more symbolic. Poiret’s perfumes were not merely decorative—they told stories, carried meaning, and, in this case, bore emotional and patriotic weight.

Yet despite its resonance, Sang de France was reportedly banned by the French authorities, likely due to the sensitivity of its title during wartime. It may have been seen as too provocative, too raw, or too political—reflecting a reality too painful for commercial consumption. One can imagine that for women in 1915, the name would have stirred intense, conflicted emotions: pride in their country, sorrow for their fallen sons and husbands, and perhaps admiration for Poiret’s boldness. At a time when fragrance often served as a comforting escape or romantic fantasy, Sang de France broke from convention. It would have stood out not for the composition alone, but for its stark and solemn message.

If interpreted as a scent, Sang de France might have opened with bold, red floral notes—perhaps geranium, rose, or even poppy—paired with the somber shadow of incense or dark resins, grounded in earthier tones like vetiver, oakmoss, or cistus labdanum. One could imagine a heart of noble florals, tempered with spice and smoke—both beautiful and unsettling. In this, it would have diverged sharply from the powdery florals and aldehydic bouquets that were popular at the time, marking it as an artistic and emotional outlier in the landscape of early 20th-century perfumery.

Ultimately, Sang de France remains one of Poiret’s most enigmatic and evocative creations—more elegy than accessory, and a rare example of perfume used not just to embellish, but to grieve, remember, and reflect.

Fragrance Composition:

I have no published notes on this perfume.

Bottle:

The bottle designed for Sang de France by Julien Viard was one of striking emotional and visual symbolism. Cast in bold red crystal, the flacon took the shape of a chunky heart—a deliberate and deeply evocative choice. The heart, rendered in vibrant red, evoked not only passion and vitality but also sacrifice, blood, and the emotional weight carried by the perfume’s name, which translates to Blood of France. The substantial form gave it a sculptural presence, anchoring the fragrance in something tactile and symbolic—meant to be held, felt, and contemplated.

Crowning this intense base was a frosted glass stopper shaped like angel's wings, a poignant, ethereal contrast to the heavy red glass of the body. These wings, delicately rendered, brought a celestial quality to the design—as if to suggest that the soul or spirit had lifted from the heart below. The symbolism here is powerful: a fusion of earthly suffering and heavenly ascent, of mourning and transcendence. It resonated deeply with the perfume's context, launched in the midst of World War I and connected to personal loss in Paul Poiret’s own life.

This same bottle was later repurposed by Viard for Coeur en Folie—a fragrance whose name means Mad Heart or Heart in Madness. Yet in its original incarnation for Sang de France, the design held solemnity and national sentiment. It was not merely decorative, but allegorical—blending artistry with emotion in a way that was emblematic of both Viard’s sculptural mastery and Poiret’s theatrical, deeply personal approach to perfumery.

Fate of the Fragrance:

Sang de France was discontinued in 1916, just a year after its launch, a casualty of the intense sensitivities that gripped France during the First World War. Despite its artistic and emotional depth, the perfume proved too provocative for the time, its symbolism deemed too raw and confrontational by the authorities.

An article in Harper’s Bazaar from 1916 captures this controversy succinctly: Poiret was reportedly compelled to withdraw Sang de France from the market. The objections were threefold—the bottle’s distinctive heart shape, which was seen as a stark symbol of vulnerability and sacrifice; the blood-red color of the fragrance extract, which visually evoked the harsh realities of war; and most pointedly, the name itself. “Sang de France” brutally emphasized the dire and painful conditions faced by the nation during the conflict, stirring emotions that many preferred to temper or avoid in commercial products.

This withdrawal highlights the complex relationship between art, commerce, and politics during wartime. While Poiret’s creation was a poignant homage to personal loss and national sacrifice, it clashed with the need for restraint and morale maintenance in a country deeply scarred by war. The perfume’s brief existence and abrupt disappearance remain a testament to the power of fragrance as both a cultural artifact and a form of expression that can challenge societal boundaries.

Aladin (1919)

Aladin by Les Parfums de Rosine, launched in 1919, emerged from Paul Poiret’s deep fascination with the exoticism and fantasy of the East—what was then broadly termed “Orientalism.” The name Aladin (pronounced "ah-lah-dan" in French, or Aladdin in English) evokes the legendary figure from One Thousand and One Nights, the boy with the magic lamp, who unlocks fantastical treasures and discovers boundless power. In naming this perfume Aladin, Poiret summoned the spirit of wonder, seduction, and mystery—a fragrance designed to transport the wearer into a world of golden palaces, enchanted gardens, and star-lit adventures in silk-draped tents.

Trademarked for perfume use on May 28, 1919, Aladin arrived in a world still recovering from the devastation of World War I. It was the beginning of Les Années Folles, or the Roaring Twenties in France—a time of artistic rebellion, bold fashion, and a craving for escapism. Poiret, known as the self-styled “Pasha of Paris,” was a master of this moment. His fashion, interiors, and perfumes were infused with theatricality and drama, drawn heavily from North African, Middle Eastern, and Asian influences. The packaging of Aladin reflected this fantasy: a lavish box illustrated by Mario Simon, depicting Poiret himself as a luxurious sultan—an echo of his costume balls and theatrical life.

In this context, Aladin spoke directly to the desires of the modern woman of the 1920s. No longer bound entirely by Victorian restraint, she sought sensuality, liberation, and beauty through perfume and fashion. To wear Aladin was to participate in a fantasy of romance and opulence, a world far removed from the drab reality of postwar life. Women of the time would have found the name intoxicating—both playful and daring—a scent for dreamers and women seeking a whisper of the East without ever leaving Paris.

As a fragrance, Aladin was classified as an oriental—a genre just beginning to find its footing in fine perfumery. With its rich spices, resins, and exotic florals, Aladin stood apart from the brighter, more floral compositions of the Belle Époque. It was, instead, a declaration of sensual power and mystery. Described as capturing “all the allure of grand Moorish palaces,” it featured ambergris, sandalwood, cinnamon, and other resinous ingredients that conjured warm, gilded interiors and embroidered silks.

In the landscape of perfumery at the time, Aladin was not merely in line with trends—it was helping to create them. It anticipated the rise of oriental perfumes that would dominate the 1920s and beyond, most famously with Guerlain’s Shalimar in 1925. As such, Aladin represents one of the earliest expressions of the modern oriental fragrance—an olfactory fairy tale spun in the language of desire, elegance, and faraway dreams.

Fragrance Composition:

So what does it smell like? Aladin by Rosine is classified as an oriental fragrance for women. It was described as having "all the allure of grand Moorish palaces."

• Top notes: aldehyde C-12 MNA, Calabrian bergamot, Amalfi lemon zest, Portuguese sweet orange oil, Paraguayan petitgrain, anisic aldehyde, Ceylon cardamom, Russian coriander
• Middle notes: Jamaican nutmeg, Szechuan cinnamon bark, Indian carnation absolute, Zanzibar clove bud oil, eugenol, Bulgarian rose otto, Moroccan rose absolute, Grasse jasmine absolute, Tunisian orange blossom absolute, hydroxycitronellal, Nossi-Be ylang ylang, benzyl salicylate, Omani frankincense, Somali olibanum
• Base notes: Sudanese myrrh, Mexican vanilla, ambergris, Siam benzoin, Mysore sandalwood, , Penang patchouli, Haitian vetiver, Austrian oakmoss, Cyprus labdanum, Venezuelan tonka bean, coumarin, Tibetan musk, musk ketone, Abyssinian civet, Peru balsam, Colombian tolu balsam, guaiac wood, Atlas cedar, Levantine storax

Scent Profile:

Aladin by Rosine opens like the gilded doors of a grand Moorish palace—each breath an invitation into a tale spun from the Thousand and One Nights. Its top notes shimmer with aldehyde C-12 MNA, a synthetic molecule that imparts a waxy freshness tinged with metallic brightness, evoking cool white marble and sunlight on silk. 

This is quickly softened by the radiant citrus oils: Calabrian bergamot, prized for its balance of green bitterness and floral zest, and Amalfi lemon zest, which sparkles with sunlit acidity. Portuguese sweet orange oil adds a honeyed juiciness, while Paraguayan petitgrain, extracted from the twigs and leaves of the bitter orange tree, anchors the opening with a green, woody tang. A breath of anisic aldehyde lends a subtle, powdery sweetness, like a whisper of sugared anise pastilles. Then comes a flicker of spice: Ceylon cardamom, with its warm citrusy camphor note, and Russian coriander, drier and more resinous than its Moroccan cousin, offer the first hint of the opulence to come.

As the fragrance deepens into its heart, the air grows warmer, more intimate. Spices unfold like embroidered silks: Jamaican nutmeg, with its warm, woody pungency, is softened by the dry, fiery kiss of Szechuan cinnamon bark. The floral notes blossom fully now. Indian carnation absolute provides a rich, clove-like nuance, made more complex by Zanzibar clove bud oil, its fiery strength tempered by the cool spiciness of eugenol, the compound that gives clove its character. 

Three varieties of rose form the centerpiece: the peppery, earthy Bulgarian rose otto, the opulent and honeyed Moroccan rose absolute, and the green-leafy, dewy Grasse rose, each petal unfurling a different shade of femininity. Grasse jasmine absolute adds a narcotic, almost indolic sensuality, while Tunisian orange blossom absolute offers sun-drenched sweetness with an undercurrent of waxy depth.

Hydroxycitronellal, a soft, synthetic floral molecule, gives the illusion of fresh lily-of-the-valley and balances the indolic tones. Nossi-Be ylang ylang, from a rare offshoot of Madagascar, contributes banana-tinged creaminess and roundness. Benzyl salicylate, a versatile fixative and modifier, wraps the florals in a smooth, almost musky warmth. Wisps of sacred Omani frankincense and Somali olibanum curl through the florals like incense in an ancient chapel—dry, citrusy, and quietly sacred.

Then the base emerges, deep and resonant, like nightfall in the palace garden. Sudanese myrrh casts a bitter resinous shadow that contrasts the earlier sweetness, while Mexican vanilla, warm and caramelic, rises like sugared smoke. Ambergris, one of perfumery’s rarest materials, lends a saline, marine whisper that glows from within—soft, skin-like, and addictive. Siam benzoin lends a soft, balsamic roundness with hints of cinnamon and resin. 

Mysore sandalwood, no longer available today in its true vintage form, was once buttery, creamy, and sacred—far richer than the generic sandalwood of other regions. Penang patchouli, aged and rounded, provides an earthy, chocolatey undertone. Haitian vetiver adds smoky, green-grassy roots, while Austrian oakmoss brings a cool forest-floor dampness and velvety shadow. Cyprus labdanum is leathery and ambery, evoking tanned skins and desert winds. Venezuelan tonka bean brings its creamy almond and hay-like sweetness, while coumarin, a synthetic version of its aroma, enhances it with clarity and longevity.

Animalics shimmer through the base like shadows behind gauze: Tibetan musk, musk ketone, and Abyssinian civet all contribute warmth, sensuality, and a feral allure that lies just beneath the skin. Peru balsam and Colombian tolu balsam lend a cherry-resin softness. Guaiac wood and Atlas cedar deepen the base with a smoky, waxed-wood quality, while Levantine storax adds the final trace of darkness—a soft, inky balsamic line that ties the whole into a perfume of impossible grandeur.

Aladin is not simply a fragrance—it’s a story told in scent, one of spice markets, tiled palaces, glowing lanterns, and soft desert winds. It seduces not with brashness, but with layers of richness and complexity, each note unfolding like a secret whispered through a silk curtain.

Bottles:

The perfume Aladin by Les Parfums de Rosine was housed in one of the most visually enchanting and symbolically rich flacons of its time—a frosted glass bottle shaped like a snuff bottle, molded in bas-relief with dramatic scenes of mythological creatures locked in combat. These swirling forms were heightened by a rusty red patina that filled the recessed areas, giving the impression of a timeworn artifact unearthed from a distant past. This clever use of patina brought both dimensionality and a romantic sense of antiquity to the bottle. Two molded loops at the shoulders were not simply decorative—they were functional elements, allowing a delicate brass chain to be attached so the bottle could be carried or displayed, much like a precious object from an Orientalist fantasy.

Affixed toward the base was a long, slender silvery paper label that bore the name Aladin, complementing the bottle’s ornamental form without detracting from its rich surface decoration. These imaginative flacons were almost certainly designed in collaboration between Paul Poiret and his friend Maurice Schaller, the renowned perfumer-glassmaker who helped realize many of Rosine’s extraordinary bottles. The production of the flacons was carried out by Depinoix and Lefebure et Cie., whose craftsmanship brought Poiret’s theatrical vision into the realm of tangible, collectible luxury.

An equally stunning variation of the Aladin bottle was made in cast silvery metal, designed to mimic ancient Persian metalwork. Like the glass version, it too bore the same mythological battle scenes and was enhanced with red patina for visual depth. The metal version featured an integrated chain and molded lettering in place of a paper label—“Rosine” and “Aladin” were cast directly into the surface where a label would typically appear. Standing about 3 inches tall with its stopper in place, the metal version was a tactile and visual echo of the glass flacon, equally luxurious and just as collectible.

The stoppers for both bottles were crafted from early Bakelite, a material that allowed for intricate molding. These were designed with a pierced, carved effect and could be found in shades mimicking antique materials: aged ivory, green-stained bone, or warm amber. A practical yet charming detail was the carved notch at the top of each stopper. This allowed the factory to pass a baudruchage cord through it and wrap it securely around the neck of the bottle, effectively sealing the perfume within and preventing any leakage during shipment. This detail also added an artisanal finish, signaling quality and care.

But it is perhaps the packaging that most thoroughly embodied Poiret’s flair for storytelling. Designed by artist Mario Simon, the presentation box mirrored the exoticism of the fragrance and the bottle itself. Covered in richly printed paper that simulated Persian lacquerwork, the box was shaped to fit the flask precisely. Its lid featured an illustrated Persian miniature depicting Paul Poiret himself, costumed as a Persian sultan—an embodiment of Aladdin and Poiret’s own fantasy persona, the self-styled “Pasha of Paris.” A wide gold band framed the miniature, adding to its jewel-like allure.

The interior of the box continued this sensory journey. It was lined in striped multicolored West Indian fabric, chosen to mimic ancient Persian textiles. As with many of Poiret’s other creations, the textiles likely came from his personal collection of antique fabrics, which he often repurposed for couture or presentation pieces. A version of the same box was used for the metal flask, though it omitted the gold outer band framing the lid. However, it retained the same striped fabric lining, ensuring that the opulence of the interior matched the fantasy of the exterior.

Altogether, the Aladin presentation—a perfume, a bottle, and a box—was not merely packaging; it was a complete narrative in three dimensions. Each element reflected Poiret’s deep engagement with Orientalism, fantasy, and visual theater, transporting its wearer into a perfumed tale of Arabian nights and Parisian dreams.

 

Oregon News, 1920:

"Aladin Rosine" is lettered on a Chinese sort of silver bottle with jade green colored stopper perforated so that the fragrance may perfume the room."

The bottles used for the Eau de Toilette are of clear glass, molded like a tall, narrow, truncated pyramid shape. It was fitted with a ground glass stopper entirely gilded with gold enamel. It had a paper label that followed the triangular shape of the flacon. This was the standard flacon used for all Rosine Eaux de Toilette.

Fate of the Fragrance:

Launched in 1919, Aladin by Les Parfums de Rosine emerged into a world just beginning to recover from the trauma of World War I. The fragrance was part of Paul Poiret’s continued dedication to storytelling through scent, and Aladin captured the spirit of escapism that many yearned for in the postwar years. Inspired by the mythical figure from The Thousand and One Nights, Aladin offered wearers a sense of exotic fantasy and sumptuous luxury—an olfactory carpet ride to grand Moorish palaces, intricate tiled courtyards, and spice-scented markets far from modern Europe's disillusionment.

However, Aladin’s dazzling journey was ultimately cut short. When Les Parfums de Rosine shuttered its doors in 1930, Aladin was among the many fragrances discontinued with it. The closure of the house marked the end of a truly unique chapter in perfume history—one that blended haute couture with perfumery, art with marketing, and fantasy with craftsmanship. Even though bottles of Aladin could still be found in shops as leftover stock into the early 1930s, the perfume itself would never again be produced. Its disappearance, like the fading light of an Oriental lantern, signaled not just the end of a scent, but the close of an era defined by Poiret’s imagination, theatricality, and fearless pursuit of beauty.

Le Mouchoir de Rosine (1914)

Le Mouchoir de Rosine—French for “Rosine’s Handkerchief”—was one of the most poetic concepts issued by Les Parfums de Rosine, Paul Poiret’s perfume house, named for his eldest daughter, Rosine. It is pronounced as “luh moo-shwahr duh roh-zeen.” The title turns an ordinary feminine accessory into a character: not merely a scented handkerchief, but a private possession belonging to Rosine herself—something soft, intimate, elegant, and faintly mysterious.

The fragrance line is often dated to 1914, at the threshold of the First World War, though it is worth distinguishing the perfume from its later presentation. An Osmothèque account places Poiret’s idea for the colored handkerchief cases in 1916: bottles were dressed in silk handkerchiefs whose colors expressed different moods. The six shades—green, orange, red, yellow, blue, and pink—gave the perfume a theatrical, almost emotional wardrobe. A woman did not simply select a perfume; she chose the Rosine she wished to be that day. 

The period advertising beautifully explains the idea. Green, “the color of myrtle,” suggested mystery and dreamy uncertainty; orange, nasturtium and jealousy; red, the peony and betrayal; yellow, daffodil and desire; blue, the morning glory and the promise of caresses; and pink, Rosine’s favorite flower, offered softness and romance. These were six wholly separate perfumes and six emotional interpretations of the same alluring object. The handkerchief became a coded message, a small portable piece of feminine theater.

For a woman of the 1910s, a handkerchief was an especially meaningful symbol. It was an indispensable article of dress, often fine linen edged in lace, embroidered, perfumed, and carried visibly in the hand or tucked into a sleeve, reticule, or bodice. It belonged to the intimate world of toilette, flirtation, correspondence, tears, and personal ritual. Calling a perfume Le Mouchoir de Rosine therefore made it feel more personal than a conventional floral title. It implied a fragrance held close to the skin, touched by the hands, and perhaps lent—or remembered—after an encounter.

Poiret’s timing was remarkable. In the years before the war, Paris was moving from the fading Belle Époque into an exuberant, experimental modernity. Women’s fashions were becoming less corseted and more fluid; Poiret’s own draped gowns, vivid colors, turbans, harem-inspired trousers, and lampshade-like tunics helped define the new silhouette. His imagination drew on theatrical Orientalism, the Ballets Russes, modern illustration, decorative arts, and intense color. The rosy pastels of the earlier Edwardian world gave way to saturated reds, greens, purples, and blues—precisely the dramatic palette echoed in Le Mouchoir de Rosine.  

In perfumery, the idea was unusually sophisticated. Floral and oriental perfumes were already popular, and many prestigious houses presented scent in handsome bottles and caskets. But Poiret understood that perfume could be part of a complete artistic universe: couture, interiors, illustration, packaging, color, and scent working together. He founded Rosine in 1911 alongside his decorative-arts venture, Martine, creating an early version of what would now be called a lifestyle brand. His perfume bottles and cases were conceived as miniature works of art rather than mere containers. 

Thus, Le Mouchoir de Rosine followed the era’s love of luxury, flowers, color, and fantasy, yet its presentation was distinctive even among fashionable perfumes. The silk-wrapped bottle made scent tactile and visual before it was ever smelled. In emotional terms, the name evokes a perfumed square of silk warmed in the hand: a trace of powder, petals, cosmetics, longing, and private feminine sentiment. It is less a literal description of notes than an invitation to imagine the woman who carries it.

A 1922 recollection in The Woman Fortnightly Magazine captures exactly why the concept stayed in the memory. The writer recalls seeing the “curly handkerchief” displayed in an Italian shop window and wondering what enchantment it concealed, only to discover a vial of “delicious perfume” hidden within. That moment of curiosity was Poiret’s achievement: he made the package itself part of the seduction. Like later Rosine creations—La Coupe d’Or, Nuit de Chine, Le Minaret, and Borgia—Le Mouchoir de Rosine offered not only perfume, but a small, beautifully staged dream.

 

  

Green:

Green, in the color-language of Le Mouchoir de Rosine, represented myrtle: traditionally a Victorian emblem of love, but reimagined by Poiret as the color of secrecy, dreams, and mystery. Myrtle would have lent the perfume an aromatic green freshness rather than the sharp, cut-grass green familiar in later twentieth-century fragrances. Its oil has a clear, sweet-herbal, slightly camphoraceous character, somewhere between eucalyptus, bay, and aromatic leaves. Against Poiret’s sumptuous florals, powdery notes, and balsams, it would have made the fragrance feel cool, veiled, and enigmatic—as though fresh myrtle leaves had been pressed into a silk handkerchief.

The materials suitable for a 1914–16 luxury French composition were already remarkably varied. Bergamot, neroli, sweet orange, orange blossom, bitter almond or benzaldehyde, narcissus, jasmine, tuberose, rose, violet, orris, ylang-ylang, vanilla, styrax, sandalwood, ambergris, myrrh, civet, musk, and Tolu balsam were all available to the perfumer. So too were the important early aroma chemicals heliotropin and isoeugenol, as well as hydroxycitronellal, which could supply a fresh, dewy lily-of-the-valley effect. Poiret’s Rosine perfumes were made for a couture clientele, and such costly floral extracts, resins, animalic materials, and newly available synthetics would have suited both the house’s extravagant aesthetic and its position in the luxury market.

The fragrance would have opened with bright bergamot, neroli, sweet orange, and aromatic myrtle. Bitter-almond oil or benzaldehyde, softened with vanilla and heliotropin, could give a delicate almond-like sweetness without becoming overtly gourmand. Heliotropin, also called piperonal, had been used in perfumery since the 1880s and would have contributed its distinctive powdery almond-and-cherry softness. With violet and orris, it would create the elegant cosmetic-powder character so characteristic of sophisticated early twentieth-century florals.

The heart would not depend upon literal, easily distilled flower oils alone. Honeysuckle would most likely be expressed as an accord of orange blossom, neroli, jasmine, tuberose, ylang-ylang, rose, and soft sweet materials. Narcissus and jonquil could be obtained by enfleurage or extraction, although they were expensive and difficult; their green, pollen-like, honeyed quality could be enhanced with jasmine, orange flower, violet, and warm balsamic notes. Hawthorn, another delicate floral impression, could be suggested with an anisic or heliotropin-like powdery floral accord. True lily would likewise be an effect rather than a substantial natural extract, built from hydroxycitronellal, neroli, orange blossom, rose, violet, and myrtle.

Isoeugenol would lend the floral heart a warm clove-and-carnation inflection, giving depth and a faint spicy shadow to the white flowers. Jasmine, tuberose, narcissus, rose, violet, orris, ylang-ylang, heliotropin, and isoeugenol would create a bouquet that was creamy, powdery, narcotic, and richly textured rather than clean or transparent in the modern manner. The flowers would feel less like a fresh-cut garden arrangement than a couture interpretation of one: softened by face powder, warmed by skin, and deepened by balsams.

The drydown would be built from vanilla, styrax, Tolu balsam, myrrh, sandalwood, ambergris, natural musk, and civet. These materials would give the composition considerable richness and persistence, leaving a warm trail of resins, soft woods, animalic warmth, and sweet floral powder. The result would be less a literal myrtle soliflore than a lush green floral oriental: sparkling citrus and aromatic leaves at the opening; shadowed white flowers, rose, violet, and orris at the heart; and a lingering base of vanilla, balsams, sandalwood, ambergris, musk, and civet. It would evoke green silk over white flowers, powdered skin, and the private sweetness of a perfumed handkerchief.

Yellow:

Yellow was Poiret’s color of daffodil—more properly narcissus or jonquil—and of desire. In the Victorian language of flowers, narcissus could signify chivalry, self-regard, or egotism, associations drawn from the classical story of Narcissus; Poiret gave the flower a more sensual interpretation. This is fitting olfactorily. Narcissus has a rich, heady floral scent with green, honeyed, hay-like, and faintly animalic undertones. It is not a demure yellow flower in perfume, but a narcotic, almost languid presence: a bright yellow silk handkerchief concealing something warm, sensual, and slightly dangerous.

The materials available to a French perfumer between 1914 and 1916 would have made such a composition entirely possible. Bergamot, neroli, orange blossom, jonquil, narcissus, cassie, tuberose, jasmine, rose, orris, ylang-ylang, clove, vanilla, benzoin, ambergris, Tolu balsam, storax, civet, natural musk, musk ketone, and musk xylene all belonged to the period perfumer’s palette. Jonquil and narcissus were costly and technically demanding flower materials, often obtained through enfleurage or early extraction methods, and would likely have been used sparingly. Even in small quantity, however, they could give a luxury perfume its unmistakable pollen-like, green, honeyed, and slightly animalic character.

The opening would have been radiant rather than simply citrusy. Bergamot and neroli would provide freshness and lift, while orange blossom would add creamy floral brightness. Jonquil, narcissus, and cassie would give the perfume its unusual golden heart from the first moments. Cassie, with its warm, violet-like, honeyed, spicy, and faintly leathery sweetness, would enrich the yellow-flower theme and lend the composition greater depth. Amyl acetate, also available during the period, could be used sparingly to add a delicate pear-like or banana-like ripeness, making the floral effect feel sun-warmed and alive rather than sugary.

Methyl anthranilate would be especially effective in this composition. It was already an important material in early twentieth-century floral perfumery, valued for its sweet, grape-like, orange-flower character and its ability to enrich neroli, orange blossom, jasmine, tuberose, and ylang-ylang. Used in a narcissus fragrance, it would not read as a modern fruit note. Instead, it would round the white flowers and give them a ripe, almost intoxicating quality, helping to express Poiret’s mood of desire.

Clove oil would provide a dry, peppery, woody-spicy accent, preventing the narcissus accord from becoming too sweet or too uniformly creamy. Caryophyllene, naturally present in clove oil and other essential oils, would contribute to this effect without needing to be listed as a separate perfumery material. The result would be a floral heart with a darker, more textured edge: yellow petals, spicy pollen, and a faint green bitterness beneath the sweetness.

The floral body could be softened and connected with orange blossom, jasmine, rose, orris, neroli, and a trace of hydroxycitronellal, which was available by the early 1900s. These materials would form a fresh, petal-like bridge between the sparkling citrus opening and the more shadowed narcissus heart. Rather than relying on later specialty materials, the perfumer could create the desired honeyed, animalic, hyacinth-like facets through actual narcissus and jonquil extracts, cassie, orange blossom, jasmine, ylang-ylang, clove, civet, ambergris, and natural musk.

The base would be rich, golden, and exceptionally persistent. Vanilla and benzoin would bring creamy sweetness; Tolu balsam and storax would add warm, resinous, slightly leathery depth; and ambergris, civet, natural musk, musk ketone, and musk xylene would give the perfume softness, diffusion, and lasting power. Such a base would have been more animalic and balsamic than a modern floral perfume, allowing the narcissus to remain warm and sensuous on skin long after the brighter citrus and floral notes had faded.

The yellow Mouchoir de Rosine would therefore have been a sumptuous narcissus floral rather than a simple daffodil perfume. It would begin with bergamot, neroli, and glowing orange blossom; deepen into jonquil, narcissus, cassie, tuberose, jasmine, rose, ylang-ylang, and orris; and settle into vanilla, benzoin, balsams, ambergris, musk, and civet. Its “desire” would not be sugary sweetness, but the richer desire of warm skin, pollen, silk, powder, and flowers beginning to wilt in a vase—an elusive scent lingering on a yellow handkerchief after its wearer had gone.

Red:

Red was the color of the peony and, in Poiret’s emotional code, the color of betrayal. In the Victorian language of flowers, peony could signify anger, embarrassment, or wounded pride, but Poiret transformed it into something more psychologically charged: a flower of secret feeling and romantic treachery. Peonies can smell rosy, sweet, watery, citrusy, or faintly spice-like, yet they are difficult flowers to capture literally in perfume. For a 1914–16 perfumer, peony would have been an artistic floral impression, created from rose, geranium, orange blossom, violet, and other luminous floral materials rather than from a substantial natural peony extract.

A period Rosine composition could readily have used orange, Spanish geranium, narcissus, orange blossom, tuberose, rose, jasmine, ylang-ylang, violet, vanilla, styrax or storax, natural musk, musk ketone, and ambrette seed. Terpineol would have been particularly useful in the opening. Its fresh, lilac-like, faintly piney character would give the floral bouquet an airy, dewy lift, helping the peony effect feel fresh and alive rather than heavy. Methyl anthranilate and heliotropin were also available and would contribute the ripe, powdery, narcotic richness so characteristic of early twentieth-century floral perfumery.

The opening would be vivid and warm: orange and orange blossom providing radiance, Spanish geranium lending a green, rosy, slightly minty brightness, and narcissus adding a pollen-like, honeyed shadow. Methyl anthranilate would strengthen the orange-flower and white-floral character with its sweet, grape-like, honeyed nuance. Used in the restrained manner of a period perfume, it would make the bouquet feel lush, ripe, and faintly intoxicating rather than overtly fruity.

The floral heart would create a convincing peony fantasy through rose, geranium, jasmine, orange blossom, violet, ylang-ylang, tuberose, and heliotropin. This combination would suggest rose petals touched by watery freshness, pale cosmetic powder, green stems, and a trace of citrus brightness. Heliotropin would give the arrangement its soft almond-powder effect, while violet would make it cooler, more delicate, and slightly wistful. The white flowers would supply the voluptuousness appropriate to Poiret’s idea of betrayal: not a shy spring flower, but a bloom with a secret sensual undertone.

A synthetic rose effect was entirely appropriate for 1914–16, although it would not have depended upon a single modern proprietary material. The perfumer could build it from phenethyl alcohol, geraniol, citronellol, geranyl acetate, and ionones, perhaps supported by a little genuine rose otto or rose absolute. These materials would make the rose broader, brighter, and longer-lasting, while preserving the beauty of the natural flower. This alliance of natural materials and newly available synthetics was one of the great creative strengths of early modern perfumery.

The base would be warm, powdery, and long-lasting. Vanillin would add creamy balsamic sweetness; styrax, also called storax, would contribute sweet, leathery, faintly smoky resinous depth; and musk ketone would give a soft, lingering, powdery diffusion. Ambrette seed, derived from musk mallow, would introduce a warm, vegetal, wine-like muskiness, while natural deer musk could make the drydown even more animalic and luxurious. Together, these materials would allow the bright floral impression to cling to skin and silk long after the citrus and flowers had begun to fade.

The resulting red Mouchoir de Rosine would be a theatrical rose-peony fantasy: orange and geranium sparkling over a narcissus-shadowed floral heart; rose, violet, and heliotropin suggesting red petals and face powder; and vanilla, styrax, ambrette seed, and musk leaving a warm balsamic trail. It would interpret betrayal not as harshness, but as concealed passion—red silk, crushed petals, a whispered promise, and the lingering scent of a flower whose sweetness has begun to darken.

Blue:

Blue represented the morning glory, a flower of fleeting beauty that opens in the cool light of day and fades quickly. It was therefore an especially apt emblem for anticipation. In Victorian flower language, the morning glory was associated with coquetry, but Poiret transformed that playful meaning into something gentler and more expectant: the “divine blue” that foretold caresses. The image is not of passion fulfilled, but of its approach—the first light of morning, a blue silk handkerchief, and the delicate suspense of an encounter not yet begun.

Morning glory is a difficult flower to represent in perfume. Its fragrance varies greatly by species, and some varieties are almost scentless, while more fragrant kinds can suggest a sweet, green, lightly floral odor with an anisic, fennel-like, or softly almondy aspect. Like peony and lily, it was not a flower from which a major commercial perfume extract could readily be obtained. A perfumer of 1914–16 would therefore have created a morning-glory fantasy from available natural materials and early aroma chemicals, chosen to evoke its pale, airy, sweet-herbal character.

The central material for such a period composition would be coumarin. It had already transformed perfumery decades earlier and could be obtained from tonka bean or sweet clover, as well as prepared synthetically. Its scent is sweet, hay-like, warm, and softly almond-tonka in character. Tonka bean and coumarin would give the blue scent a gentle, powdery sweetness, suggesting the warmth beneath the flower’s cool, airy surface.

The unusual anise-like character of morning glory could be expressed with a very small amount of anise oil, star-anise oil, or anethole. Anisic aldehyde, already known to perfumery and associated with hawthorn, lilac, and soft floral effects, could add a sweet, powdery, faintly vanilla-like floral-anisic note. Anisyl alcohol could serve a similar purpose. Used sparingly, these materials would suggest the flower’s green, herbal sweetness without making the fragrance smell like a culinary anise preparation.

A floral veil of violet, orris, heliotropin, neroli, orange blossom, rose, and perhaps jasmine would give the accord its softness and refinement. Violet and orris would create a cool, pale powderiness; heliotropin would bring a delicate almond-like bloom; and neroli, orange blossom, and rose would keep the scent airy and floral. Bergamot could provide the brightness of dawn, its sparkling citrus quality suggesting the first cool light on the petals.

The base would remain soft and caressing rather than dense. Sandalwood, vanilla, benzoin, ambrette seed, and natural musk could give the perfume warmth, persistence, and a gentle skin-like quality. These materials would allow the blue floral impression to linger on the handkerchief without weighing down its fragile, expectant character.

The blue Mouchoir de Rosine would not have smelled like a literal, photorealistic morning glory in the modern sense. It would have been a period fantasy of the flower: cool blue air, fresh green stems, sweet hay, a breath of anise, pale violet powder, and warm skin beneath silk. That restraint is precisely what makes anticipation such an elegant reading of blue—a fragrance that seems to hover, promise, and disappear before one can fully possess it.

Pink:

Pink was naturally assigned to the rose, the traditional “queen of flowers.” In Victorian flower language, the rose was the supreme emblem of love; in Poiret’s colored world, pink became the mood of consent—an answer that is willing, tender, and softly romantic rather than dramatic or possessive. Red in the Mouchoir de Rosine story suggested peony and betrayal; the pink rose instead suggested affection openly given. Its effect would be petal-soft, feminine, and intimate: a rose held in the hand, rather than an entire formal bouquet.

Poiret could have used precious Grasse rose material made by the older pomade method. Fresh Rosa centifolia blossoms were laid repeatedly into purified fat through enfleurage, producing a richly scented pomade. When the pomade was washed with alcohol, it yielded a rose absolute of remarkable depth. Such a material would have smelled fuller, warmer, and more honeyed than Bulgarian rose otto, which was steam-distilled largely from Rosa damascena. The use of both would have been luxurious and logical: Bulgarian rose otto providing freshness and radiance, and Grasse rose absolute contributing a velvety, petal-rich depth.

The materials available to a French perfumer in 1914–16 would have allowed for an exceptionally refined rose composition. Bergamot, neroli, citronellol, geraniol, Bulgarian rose otto, phenethyl alcohol, Manila ylang-ylang, rosewood, rhodinol, isoeugenol, orris, patchouli, vanillin, Siam benzoin, oakmoss, natural musk, and musk ambrette were all suitable to the period. Musk ambrette, an early nitro musk, would have served as a sweet, powdery, highly persistent fixative, while natural deer musk could give the perfume a deeper animalic warmth.

The opening would create a bright, finely faceted rose effect. Bergamot and neroli would lend a sparkling, polished freshness, while citronellol and geraniol would establish the dewy, freshly cut quality of the rose. Both occur naturally in rose and geranium oils and could also be used as isolated or prepared perfumery materials. Aldehyde C-10, or decanal, could add a small touch of orange peel, wax, and clean floral brightness. Used with restraint, it would not create the assertive aldehydic style of the 1920s, but would make the rose feel more luminous, airy, and alive.

The central floral note would be built around Bulgarian rose otto and Grasse rose absolute, broadened by phenethyl alcohol for a fresh, airy tea-rose quality. Manila ylang-ylang would lend creamy, exotic, sun-warmed richness, preventing the scent from becoming merely a simple rosewater perfume. Neroli and geranium would add green freshness and brightness, making the rose feel young and supple rather than dark or wine-like.

Rhodinol would be especially appropriate in such a composition. It was not a single flower but a rose-geranium or citronella-derived perfumery fraction rich in rose-like alcohols, and it would reinforce the natural bloom of the rose. Rosewood would add a soft rosy-woody, faintly spicy brightness. Orris would bring the delicate elegance of violet powder, while isoeugenol would introduce a subtle carnation-and-clove warmth. Patchouli would lend a shadowy earthiness, and Siam benzoin with vanillin would wrap the flowers in a smooth, balsamic, softly sweet warmth.

Oakmoss would give the perfume structure and sophistication. Its dry, forest-like, faintly leathery and inky character would form a beautiful contrast to the softness of rose and orris, adding depth and longevity. Natural musk and musk ambrette would ensure that the perfume did not vanish quickly, but remained on the skin and silk as a soft, powdery, musky trace. The result would be more complex and enduring than a simple floral water: a rose perfume with light, shadow, warmth, and a faintly earthy undertone.

A slight rosy tint from an aniline or coal-tar dye would have been historically plausible, although the fragrance did not need to be pink to smell of rose. Many fine perfumes were left clear or pale gold. If colored, only a minute quantity of soluble dye would be needed, producing a delicate blush rather than a strong shade that could mark fabric. In the case of Le Mouchoir de Rosine, the pink silk handkerchief would have conveyed most of the visual message, while the perfume itself might have remained clear, pale gold, or faintly rose-tinted.

The finished pink version would have been a refined rose chypre-floral: bergamot and neroli at first; dewy rose, geranium, rhodinol, and ylang-ylang at the heart; then orris powder, patchouli, benzoin, oakmoss, and musk beneath. It would express consent not as innocence, but as tender assurance—a rose freely chosen, warmed by skin, and carried close in a pink silk handkerchief.

Orange:

Orange represented the nasturtium, the bright, peppery garden flower whose round leaves and helmet-like blooms were long associated with triumph, bravery, and patriotic feeling. In Victorian flower language, nasturtium commonly signified patriotism, victory, or heroic conquest. Poiret’s interpretation was more intimate and less public: he made orange the color of jealousy, transforming a bold, spirited flower into an emblem of secret unease and possessive desire.

That contrast suits the flower’s character. Nasturtium is not a conventionally sweet floral like rose or orange blossom. Its leaves and blossoms have a green, peppery, watercress-like bite, while the flower itself can seem lightly sweet, honeyed, and warm. Rather than relying upon a literal floral extract, a French perfumer of 1914–16 could create a refined nasturtium impression from available flower extracts, spices, resins, and early perfumery materials. The result would be green, lightly spicy, orange-floral, and sufficiently softened to belong in a luxurious feminine perfume.

Violet pomade or violet extract, orange blossom extract, cassie, black pepper, jasmine extract, rose essence, vanilla, coumarin, Tolu balsam tincture, natural musk, and anisic aldehyde would all have suited such a composition. “Acacia” would most likely refer to cassie or mimosa material, with its warm, powdery, violet-like, honeyed, and faintly spicy scent. Together with violet and orange blossom, cassie would form a floral veil over the peppery green character of nasturtium, making the flower elegant and mysterious rather than culinary.

Anisic aldehyde, also called anisaldehyde or aubépine, would be especially useful in the accord. It has a sweet, powdery, floral, faintly anise-like scent with a soft vanilla-like warmth, and was well suited to early twentieth-century floral perfumery. Used in a tiny proportion, it would soften the sharper green-peppery aspects of the flower and introduce the elusive sweetness appropriate to Poiret’s mood of jealousy.

Black pepper oil or a pepper tincture would give the fragrance its essential dry, prickling effect—the almost radish-like sensation that distinguishes nasturtium from rose, violet, or orange blossom. Used with restraint, it could suggest crushed nasturtium leaves and stems without turning the perfume into a spice scent. Coumarin would then soften the accord with its warm, sweet-hay, tonka-like character, while vanilla and Tolu balsam would make the drydown golden, smooth, and gently resinous.

Orange blossom, jasmine, rose, violet, and cassie would create the central floral body. Orange blossom would give creamy radiance; jasmine would add a subtle indolic depth; rose would lend softness; violet would bring cool cosmetic powder; and cassie would contribute warmth, honey, and a faintly leathery floral shadow. Natural musk would bind these materials to the skin, giving the perfume an intimate, lingering quality.

The orange Mouchoir de Rosine would have been one of the more unusual colors in the collection. It would open with a green-peppery suggestion of crushed leaves and warm orange petals; develop into an orange blossom, cassie, violet, jasmine, and rose bouquet; and settle into vanilla, coumarin, Tolu balsam, and natural musk. Its jealousy would not be harsh or bitter, but warm, restless, and concealed: orange silk, peppered petals, and a sweet floral heart troubled by a green, questioning shadow.

 

Bottles:

Le Mouchoir de Rosine was presented as a series of six color-coded perfume versions, each designed to express a particular flower and emotional mood. The presentation was central to the experience. Rather than simply purchasing a bottle of perfume, the customer selected a color—and, with it, a mood to wear. Green represented mystery; orange, jealousy; red, betrayal; yellow, desire; blue, anticipation; and rose-pink, consent.

Each clear-glass bottle had a rounded, bulbous base, a long narrow neck, and a ground-glass stopper. It was then wrapped in a beautifully colored silk handkerchief chosen to match its emotional theme. The loose ends of the silk were gathered, twisted, and passed through an “amber” ring, which could be slipped down toward the stopper to hold the handkerchief securely in place. Although period descriptions call it amber, the ring was probably made of amber-colored or tinted celluloid rather than genuine amber—a practical and visually effective material that gave the presentation the warm glow of resin without the expense or fragility of the real substance.

The wrapped flacon was housed in a cylindrical cardboard box covered in decorative printed paper. The whole object became a small work of couture packaging: glass, silk, color, printed paper, and perfume brought together in the theatrical manner that distinguished Paul Poiret’s Rosine enterprise. The silk wrapping concealed the bottle just enough to create curiosity, while the ring gave the package the look of a gathered flower, a tied love token, or a perfumed keepsake.

A 1919 notice in Chemist and Druggist captured the charm of the idea, describing “the Mouchoir de Rosine” as “a bottle enclosed in a dainty silk handkerchief secured round it by an amber ring.” The description makes clear that the handkerchief was not a minor accessory but the essential feature of the design. It turned the perfume into something intimate and tactile: a scent to be held, untied, and rediscovered, as personal as a handkerchief carried close to the body.

photo by Musee International de la Parfumerie in Grasse.

photo by Drouot

Fate of the Fragrance:

Discontinued in 1930 and remaining stock was sold at drastically reduced clearance prices.

Avenue du Bois (1912)

Avenue du Bois by Les Parfums de Rosine was launched in 1912, a fragrance born from Paul Poiret’s deep admiration for the elegance and refinement of la belle époque. Its name—Avenue du Bois—translates from French as “Avenue of the Woods” (pronounced ah-veh-NEW dew BWAH), and refers to the then-prestigious Avenue du Bois de Boulogne, the grand tree-lined promenade leading to Paris’s beloved park, the Bois de Boulogne. This opulent avenue was a stage of society for the fashionable elite, a place to see and be seen, especially in the early 20th century. Among its residents were luminaries like couturier Jacques Doucet, whose home embodied the cultural splendor of the era. (Today, the avenue is known as Avenue Foch.)

By choosing this name, Poiret evoked not just a geographic location, but a lifestyle—a daily parade of carriages, gowns, parasols, and perfumes drifting beneath green canopies. It conjured images of refinement, grace, and the slow, self-assured elegance of women whose lives were draped in silk and shaded by plumed hats. The name Avenue du Bois suggests a gentle stroll through dappled woods in spring, the hush of nature softened by powdery florals and delicate woods.

The fragrance itself was described as a “delightful woodsy odeur,” composed with a sensitivity to maturity and poise. Advertisements recommended it especially for “the gracious middle-aged matron,” suggesting its character was gentle, comforting, and dignified. Poiret often advised women with silvering hair to seek out notes of violet or lilac, and given this guidance, Avenue du Bois likely featured one or both—adding to its air of classic refinement. These soft floral notes would have been cradled in a lightly wooded base, not heavy or mossy, but warm and serene, like sun filtering through leaves.

A trace of aldehyde C-12 MNA lent a modern polish, imparting a faintly metallic, waxy nuance that smoothed over the florals and woods with a soft amber glow. This early use of aldehydes—then still novel in perfumery—gave the composition a breath of light, enhancing its freshness while anchoring it with hints of citrus, tuberose, and even the creamy depth of coumarin.

In the context of its time, Avenue du Bois would not have seemed radical, but quietly innovative. While other perfumes celebrated opulence or overt florality, this one whispered, drawing the nose closer. It fit neatly within Poiret’s philosophy of elegance and age-appropriate luxury, offering a subtle confidence to women who had grown into their beauty. It was a scent of serenity and subtle grandeur—an olfactory homage to the quiet, unshakable presence of the belle époque woman.

Fragrance Composition:

So what does it smell like?  Avenue du Bois by Rosine is classified as a floral woody fragrance for women. It is described as having a "gentle woodsy fragrance, perfect for the gracious middle aged matron."

• Top notes: aldehydes, phenylacetaldehyde, Calabrian bergamot, Sicilian lemon zest, Guinea orange, Paraguayan petitgrain, green leaf accord, Persian galbanum, lily, Syrian cassie, anisicaldehyde
• Middle notes: lily of the valley accord, hydroxycitronellal, Dutch hyacinth, Tuscan violet, Florentine orris butter, inones, methyl anthranilate, Zanzibar carnation, Swiss lilac, lilacine, cinnamic alcohol, Portuguese tuberose absolute, Turkish rose otto, Riviera jasmine absolute, linalool, Moroccan orange blossom absolute, Manila ylang ylang oil, phenylethyl alcohol
• Base notes: Brazilian rosewood, Atlas cedar, Mysore sandalwood, Venezuelan tonka bean, coumarin, Tyrolean oakmoss, Cyprus labdanum, Tibetan musk, Indian musk ambrette, Venetian ambergris, Malaysian patchouli, Java vetiver, Peru balsam, Siam benzoin, Mexican vanilla, vanillin, guaiac wood, oakwood absolute, benzyl acetate, terpineol, Levantine storax, Abyssinian civet

Scent Profile:

Avenue du Bois by Rosine unfurls with a sparkling, graceful top that feels like the very first breath of dawn in a forested avenue. The aldehydes — crisp and shimmering — lend a clean, sophisticated lift, while phenylacetaldehyde adds a soft rosy nuance reminiscent of a freshly picked bloom. Calabrian bergamot and Sicilian lemon zest introduce a bright citrus twist, their Italian sun‑ripened oils giving a refined freshness. Guinea orange and Paraguayan petitgrain bring gentle sweetness and leafy green depth, the latter imparting a subtle wood-like tango with its twiggy facets. A green‑leaf accord along with Persian galbanum adds a dewy verdant crunch, like crushed foliage underfoot. Tender lily and Syrian cassie (acacia) lend a delicate floral whisper, and anisicaldehyde offers a whisper of licorice‑sweet sophistication.

In the heart, a bouquet of springtime blooms emerges. Synthetic lily‑of‑the‑valley and hydroxycitronellal capture that clean, green-floral aroma of woodland blooms — a fresh, unpollinated scent unattainable from nature alone. Dutch hyacinth brings its cool, spicy-floral elegance. Tuscan violet and orris butter weave in a powdery, powder-soft sweetness reminiscent of antique silk. Molecules like ionones and methyl anthranilate enhance violet and grape-like nuances, while Zanzibar carnation and lilacine deepen the florals with spicy, honeyed warmth. Swiss lilac and cinnamic alcohol sparkle with soft florals and faint spice. Portuguese tuberose, Turkish rose otto, and Riviera jasmine absolute layer rich, heady sweetness. Ylang ylang and orange blossom absolute provide creamy exoticism, with linalool and phenylethyl alcohol adding naturalistic lift and floral greenery.

As it settles, the base whispers of gentle woods, balsams, and soft musks. Brazilian rosewood brings a rosy-woody muskiness; Atlas cedar and Mysore sandalwood warm the drydown with smooth, creamy depth. Venezuelan tonka bean and coumarin create a hay-like sweetness, blending with labdanum’s resinous richness. Tyrolean oakmoss and Cyprus labdanum add dark earthiness and ambered warmth. Tibetan musk and ambrette seed imbue a soft, skin-close sensuality, while real ambergris and Abyssinian civet lend sophistication and primal allure. Malaysian patchouli and Java vetiver root the composition in mossy-woody bitterness. Peru balsam and Siam benzoin soften with vanilla-balsamic warmth; Mexican vanilla and vanillin add gentle creaminess. Guaiac wood and oakwood absolute contribute soft smoky sweetness, rounded by benzyl acetate, terpineol, and Levantine storax with faint balsamic fruitiness.

Why this resonates: Avenue du Bois balances the elegance of classic florals with the dignity of fine woods and modern aldehydes. The use of synthetics like hydroxycitronellal and lilacine allowed Rosine to capture elusive floral facets — clean, fresh, and refined — in a way the natural materials couldn’t. This made the perfume feel both familiar and subtly innovative for its time. The composition suits its namesake: a noble stroll through a shaded Parisian avenue, embraced by elegant greenery and floral whispers, ideal for the discerning, mature wearer seeking subtle sophistication.

The result is a polished, woody‑floral scent—graceful, softly luxurious, and utterly timeless.

Bottle:

The presentation of Avenue du Bois by Rosine was as evocative and elegant as the fragrance itself, housed in a bottle that subtly echoed the sophistication of the era. The flacon, made of clear glass, was unusually shaped—reminiscent of an abstract silhouette of a violin, with its graceful curves and refined proportions. This design lent a sense of musicality and refinement, as if the bottle itself were a visual prelude to the symphony of scents held within.

Atop this elegant bottle sat a domed stopper of gilded glass, its surface finely ribbed in a radial pattern that caught and reflected the light. It shimmered like the gold-dusted leaves of the Bois de Boulogne in autumn, subtly reinforcing the luxurious, nature-inspired theme of the perfume. A simple brick red and gold embossed paper label with scalloped edges adorned the belly of the flacon, while a coordinating neck label provided a touch of symmetry and balance. Tied delicately around the middle was a multicolored cord, adding a charming, almost bespoke flourish to the presentation.

The outer box was equally engaging—a pale green in color, with its surface printed in then-modern illustrations depicting the famed Avenue from which the perfume took its name. These images included early automobiles and fashionable pedestrians, capturing the cosmopolitan allure of Avenue du Bois before it was renamed Avenue Foch. The box, shaped to echo the outline of the bottle itself, felt both architectural and tailored, blending innovation with timeless grace. The overall presentation served not only as packaging, but as an artistic expression of the life and culture of Paris’s most fashionable thoroughfare—a tribute to the elegance, modernity, and refined femininity that Paul Poiret so ardently celebrated.

Fate of the Fragrance:

Avenue du Bois by Les Parfums de Rosine was launched in 1912, a time when Parisian perfumery was blossoming alongside the modern elegance of the Belle Époque. The fragrance was named after the chic, tree-lined avenue that led to the Bois de Boulogne—at the time, one of the most fashionable promenades in Paris, frequented by the city’s elite. The name itself, Avenue du Bois, evoked a refined naturalism and quiet luxury, conjuring images of polished carriages, trailing silks, and the delicate rustle of leaves overhead.

Though the perfume was well-received and reflected Paul Poiret’s refined aesthetic and modern sensibility, its lifespan was ultimately cut short. By 1930, Les Parfums de Rosine—Poiret’s ambitious fragrance house—was forced to close its doors, a casualty of economic hardship and changing cultural tides following World War I and into the Great Depression. Avenue du Bois, along with many of its sister scents, was discontinued when the house ceased operations.

Despite its discontinuation, remnants of Avenue du Bois lingered briefly in the years that followed. Old stock continued to appear in select shops as late as 1931, quietly preserving the memory of a fragrance that once captured the spirit of a refined, Parisian way of life. Today, Avenue du Bois stands as a fragrant relic of a bygone era—an olfactory tribute to the sophistication, natural grace, and artistry of early 20th-century perfumery.