Hahna by Rosine, launched in 1919, occupies a delicate space between exotic fantasy and modern olfactory storytelling. The name “Hahna” is thought to be a stylized interpretation of the Japanese word hana (花), meaning “flower.” It's pronounced “HAH-nah.” Though the spelling is Frenchified, the word evokes a sense of East Asian delicacy and mystery—an exoticism that fascinated European fashion and perfume circles at the time. It conjures images of distant gardens, moonlit water lilies, and veiled courtyards rich with the scent of uncommon blossoms.
Poiret’s choice of name, and the dual subtitles “L’Étrange Fleur” (The Strange Flower) and later “La Fleur Secrète” (The Secret Flower), point to the fantasy-driven Orientalism that permeated postwar French design. In the aftermath of World War I, 1919 marked the start of Les Années Folles—the French equivalent of the Roaring Twenties—a period of cultural reinvention and luxurious escapism. Women were emerging from the austerity of wartime, embracing shorter skirts, bobbed hair, and modern freedom. Perfume, like fashion, turned outward toward the exotic: distant lands, mystical flora, and sensual freedom. Poiret, long a proponent of Eastern influences in fashion and fragrance, capitalized on this sensibility.
