Parfum de Ma Marraine (1915)

The launch of "Parfum de Ma Marraine" in 1915 occurred during a poignant period deeply impacted by the First World War. This era was characterized by soldiers being stationed far from home, often writing letters to their loved ones and receiving care packages in return. The exchanges of letters and small gifts were a lifeline connecting soldiers to their families and sweethearts, providing comfort and a sense of closeness amidst the turmoil of war.

If a soldier sent a letter but received no reply, it would evoke feelings of anxiety, uncertainty, and longing. The lack of response could suggest various scenarios—from logistical delays to more distressing possibilities like injury or loss.

"Parfum de Ma Marraine," translating to "My Godmother's Perfume," is a deeply evocative name for a perfume launched during this time. A godmother traditionally holds a special place in one's life, often symbolizing guidance, care, and affection. Naming a perfume after such a figure suggests nurturing, comfort, and a personal connection that transcends distance and adversity. It resonates with the sentiments of soldiers finding solace in memories of loved ones and the familiar scents that remind them of home.

Paul Poiret, the designer behind the perfume, likely chose this name to evoke nostalgia, warmth, and emotional resonance. In a time of war, when many sought moments of tenderness and familiarity, a perfume named after a godmother's scent encapsulates a yearning for stability and the enduring bonds of love and support.